Are you ready to break into one of the mostprofitable, evergreen, and hungry-for-help local marketing niches — gyms and personal trainers?
We’ve built the Gym & Personal Trainer Marketing Mastery Kit to equip you with everything you need for lead generation, to win paying clients, deliver measurable results, and scale your agency or freelance income quickly!
Gyms, fitness studios, and personal trainers run on membership fees, packages, and renewals — but they live or die by the flow of new leads and client retention. That makes marketing services like lead generation, follow-up automation, social media, SEO, and local ads critical to their bottom line.
This time of year (late spring into summer), consumer motivation spikes:
People want to get “summer body” ready
Gyms push summer promotions and fitness challenges
Trainers look to fill up personal coaching slots before vacation season
Studios gear up for back-to-school and fall memberships
That means they’re actively spending on marketing, ads, and retention tools — and they’re looking for experts who can help them stand out locally.
Unlike stiff corporate businesses, gyms and personal trainers are local, social, and approachable. They
respond well to DMs, emails, phone calls, and walk-ins — and often, they’re eager to try affordable marketing help because they face stiff local competition.
A small tweak to their local SEO, a punchy Instagram ad campaign, or a polished follow-up
system can deliver visible results quickly — which means you can prove your value early and
set up long-term retainers.
Many fitness businesses know they need better marketing but feel overwhelmed:
They try boosting Facebook posts with no real targeting
They don’t know how to track leads or set up follow-up
They have outdated websites or lack Google reviews
That opens the door for you to offer simple service packages that make an immediate impact, without requiring heavy tech or long learning curves on your side.
Module 1:
Understanding the Fitness Industry + Where The Money Is
A Breakdown of the Fitness Industry
Fitness Market Stats That Sell the Story
Mindset Shift: Stop Selling Marketing — Start Selling Growth
Module 2: Spotting Gym & Trainer Pain Points (and positioning yourself as the solution)
The Most Common Fitness Business Pain Points
How to Uncover These Pain Points in Conversation
Positioning Your Services as Solutions
Module 3:
Service Packages You Can Offer (Lead Gen, Social, SEO, Email, Branding, Websites, Upsells)
Core Services Gyms & Trainers Need (And Will Pay For)
Example Service Packages
Pro Tips for Packaging Your Services
Module 4:
Pricing Your Services + Crafting Irresistible Offers That Close Deals
How to Think About Pricing
Popular Pricing Models That Work
Creating Irresistible Offers
Module 5:
Prospecting 101 — Exactly How To Approach Gyms & Trainers (DM scripts, email scripts, call templates)
Where to Find Gym & Trainer Prospects
Prospecting Channels You Should Use
Common Objections + Responses
Editable Service Offer Templates
Proven Prospecting Email Scripts (for both gyms and trainers)
High-converting Cold Call Scripts
Fitness Marketing Cheat Sheet (key stats, positioning lines, and benefits)
25 PLR Articles For Gyms - ready for rebranding, SEO, or social posting
25 PLR Articles For Personal Trainers - ready for rebranding, SEO, or social posting
60 Gym & Fitness Images + Comment Sheet
60 Personal Training Images + Comment Sheet
100 Fitness Quotes
10 Editable Facebook Covers
10 Editable Business Cards
✅ The seasonal timing is perfect: spring/summer surges, fall back-to-school prep, and New Year fitness rush are just around the corner.
✅ You don’t need to “convince” gym owners they need help — they know they’re struggling to stand out.
✅ This kit gives you done-for-you tools and scripts so you can confidently pitch, deliver, and get paid — no guesswork, no overwhelm.
✅Done-For-You Video Scripts for Instagram Reels, TikToks, and Facebook Stories
✅Fitness businesses are actively seeking marketing help
✅ You’ll get a complete package of training, templates, scripts, images, and videos
✅ You can start pitching and landing clients immediately — no experience required
✅ Perfect seasonal timing: tap into summer promos, fall memberships, and January fitness surges
Due To The Digital Nature Of These Assets, There Is A NO REFUND Policy!
Content Paid and Sponsored by: Fitness Marketing Mania
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*Earnings and income representations made by Jeanne Kolenda are aspirational statements only of your earnings potential. These results are not typical and results will vary. The results on this page are MY results and from years of testing. I can in NO way guarantee you will get similar results. The sales figures stated above are my personal sales figures and those of students that worked extremely hard. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of doing internet marketing for 10+ years, and have an established following as a result. The average person who follows any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, this is not for you.
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